Hi, I’m Ruthi Daugherty.
Your Fractional Creative Director & Hands-On Designer.
I help brands stand out in the marketplace through strategic, high-impact design—without the overhead of a full-time executive or agency hire. Think of me as your plug-and-play creative partner.
Why Hire a Fractional Creative Director?
Agile & Scalable
Get senior-level creative leadership exactly when you need it—whether that’s 10 hours a week or a one-off deep dive.
CPG & DTC Savvy
I understand the unique dance between beautiful aesthetics and conversion-driven marketing.
End-to-End Execution
From high-level vision to handing off print-ready files to your manufacturer.
Ways We Can Work Together
Whether you need a complete overhaul or ongoing creative support, I’ve got you covered.
Brand Identity Development: Building your brand from the ground up (logos, typography, color palette, and voice).
Rebrand or Brand Refresh: Modernizing your look to attract a new audience or better reflect your growth.
Brand Kit Expansion: Taking your existing assets and building them out into a comprehensive, scalable design system.
Packaging Design: Creating packaging that pops on the shelf and creates an unboxing experience customers want to share.
Technical Print Execution: Full confidence in your production line. I deliver exact, press-ready technical files with a deep understanding of consumer goods manufacturing constraints.
Brand Audit: A comprehensive health check of your current visual touchpoints to identify where you’re losing customers and how to fix it.
Ongoing Creative Direction: Regular, part-time design support for your internal content, digital presence, and printed marketing materials.
High-level vision. Seamless execution. Zero fluff.
You get a dedicated creative partner who treats your brand like their own, ensuring consistency across every consumer touchpoint.
Let’s Build Something Memorable
Ready to elevate your brand’s visual story? Let’s have a quick 15-minute chat to see how we can align.